Looks like we have less and less diversity when it comes to how we wish what we had - digitally!May be it's something to celebrate - this sameness. As you may have seen the press release from the Solutions Research Group today being picked up eagerly by Information Week and Engadget, digital lifestyle products are very much going to show up under the tree in December.
The top four choices among men and women were exactly the same - and in the same order of preference: Flat screen Hi Def TV, Laptop (Windows i.e. not Mac), Digital Camera and Desktop Computer (again Windows, not Mac).What I find interesting is that all the four devices have a social content to them - they are used for social sharing or communication of some form. As opposed to game devices like Sony PS3 (7th for men), X-Box (made the 9th spot for men) and Nintendo (10th for men and 8th for women). Apple did not figure in the top ten for men - Apple Laptop made a 9th place showing for women. And yes, women would love to see TiVo or another DVR under their tree (10th place).
For some reason, SRG went out of its way to say, almost as a footnote, that though none of Apple's individual offerings made an impressive showing, as an total product line, one in 6 people think of one Apple product or another and would therefore surely find favor with Santa. May be the $100 rebates to the early iPhone buyers will find their way to another Apple product.
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